The economics of the old indieweb

This post is a response to We can have a different Web by Molly White. I enjoy her takes and her colorful metaphors. Go read that post and support her if you can.

I too have a few things to say and it didn’t fit into a Mastodon post. So I guess this is the topic to take it over to a self-hosted blog.

While I too have an indieweb presence since 2000, what is lacking is not technologies nor advocacy. Molly correctly pointed out the (almost) forever backward compatible Web means the technologies exist back then are still available today. There are surely enough warnings on the dangers of walled gardens and the toxicity of algorithms. Yet I feel that the barrier is simply economics on what people wanted out of the time and effort they spent.

People put themselves on the Web to connect. Many may want to be influencers, but a lot more are just here to find their crowds. The relentless network effect means you’ll need to meet people where they are, and to do that you need to go to one of these “five websites.” It just doesn’t make sense, for most people, to build a cozy cabin on the indieweb, with no visitors.

Just take myself as an example. I enjoy the company of my tech folks on Mastodon, but I still had to regretfully log on to other social platforms not lose touch with my other friends. Every time I do it, I feel that I am risking my mental health by exposing myself to algorithmic toxicity, in exchange for staying connected. It must be worse for people without any other places to escape.


So what was the economics that enabled the old indieweb?

People used to be able to host content on Geocities, which was ad-supported.

People used to be able to find their crowds in much smaller self-hosted forums, web rings, and human-curated web directories.

What made the business model of Geocities unsustainable, or made the self-hosted forums die out? What gave rise to the walled garden content websites? What made algorithm-curated content win?

I don’t have a clear answer to all these questions. I am not going to start a new web ring or a web directory. I just know that we’ll need to tilt the balance again to make indieweb work again.


Allow me to end this post with something I’ve said before:

When I look at the history of the commercialization of the internet & web (no, Al Gore didn’t invent the internet), it always reminds me that proprietary information services (like CompuServe) existed before that, and will likely continue to exist afterward.

We must remind ourselves that open systems, like democratic forms of governance, are the outliers of human history, not the norm, no matter how precious we feel.

Book recommendation: Taiwan, A Contested Democracy Under Threat

Taiwan: A Contested Democracy Under Threat (Flashpoints)

You should care about that island nation called Taiwan. Not because I told you to (and I am obviously biased,) but because how your democracy engages the country reflects its value, and to some extent, your value.

You should also try to understand it through its rich, complex history and people. Not just commentaries in the news when pundits speak of U.S.—China relationships.

Taiwan: A Contested Democracy Under Threat is the best book that I know of that will tell you all about it. The book thoroughly explored how Taiwan became what it is today, how it transformed itself into a young democracy, and most importantly, a framework to look ahead.

I have been reading Lev Nachman’s perspectives on contemporary Taiwan for quite a while. The book did not disappoint. I enjoyed the fresh new take on a topic that I’m already familiar with, especially through the lens of International Relationship studies. It was also entertaining in a way — I crackled when the authors explained how the two major parties employ their own versions of “strategic ambiguities” when cornering votes (my take, not the view of the book,) while precariously trying to avoid angering the bases. It is happening in real-time right now again, with the presidential election less than 30 days away.

I am especially appreciative of the conclusion:

Superpower politics and the conflict are the dominant lenses through which Taiwan is seen internationally, but Taiwanese agency and the complexity and diversity of Taiwanese wants and needs deserve to be heard.

Please get a copy. I am sure it is a worthwhile read.

Status of IDN ccTLDs

For some reasons, work has taken me to investigate current usage of Internationalized country code top-level domain. Something I came across all the way back almost two decades ago.

I remember it was a big thing being promoted by NICs. As a web engineer, I have also found it to be an interesting technical endeavor (with Punycode and etc) and spent my own effort to make sure the <IDN>.tw site I managed at the time also resolves on <IDN>.台灣, given that per NIC rule they auto-register you with the IDN ccTLD when you register for a second level ccTLD domain. Edit: I misremember this.

Fast forward to today: I was struggling to find a live website that resolves on an IDN ccTLD hostname. I no longer handled that <IDN>.台灣 website and my successor broke it (probably because of me failing to document my work.) The university websites that I know of at the time all stopped resolving on their IDN ccTLD hostnames. Hell, even the TWNIC website doesn’t resolve on twnic.台灣!

Eventually through the wonder of Wikipedia, I found the one website that resolves: уміц.укр, Ukrainian Network Informational Centre. It is good enough for me even though it won’t connect over HTTPS.

Ukrainians never disappoint.